Brand & Content Manager (m/f/d)

Köln, Berlin, London

Full-time

Permanent employee

Hey!

Imagine amateur football finally had the platform it deserves.
Every weekend, millions of people write their own personal football stories – on pitches, in clubs and on the sidelines. We believe this passion deserves a digital home too.
That's exactly what we're building every single day.
I'm Lisa – and I'm looking for someone who wants to help push our mission forward.
Is that you? Let's find out together.

Main information

Start: April 2026
Workload: Full-time
Area of responsibility: Marketing & Brand
Fast, easy & transparent application process

Is this a match?

Location: see yourself working in one of our awesome offices in Cologne or London and don’t want to work fully remote!
Experience: if you have a creative background (2-6 years of relevant experience) with a portfolio showcasing strong social-first work
You enjoy working in a growing team & startup environment

Your playing field

We are not looking for a traditional social media manager, but rather a social brand designer who can bring our brand to life visually. You’ll be responsible for the visual implementation of our brand on social media - from design and editing right through to final publication.
Your focus: design, content & execution. You don’t just come up with ideas - you put them into practice yourself. Quickly, creatively and with a keen understanding of amateur football, community dynamics and modern social trends.

How you'll make a difference

Daily Business

You design, edit and produce social-first content (Reels, TikToks, visuals) on a daily basis - from the initial idea through to the final cut and publication.

Brand Development

Strengthen and evolve our brand identity across visuals, tone of voice, and storytelling
Create a repeatable brand system (guidelines, templates, creative principles) that scales across channels and markets
Build recognisable content “IP” (recurring formats/series) that audiences come back for

Social (Organic + Paid)

Own the content roadmap and publishing rhythm across key social channels
Produce and/or direct social-first assets (video, static, short-form series) with strong packaging (hooks, captions, edits)
Partner with growth/paid teams to develop high-performing creatives and iterate through testing cycles
Turn performance insights into creative decisions (what to double down on, what to stop, what to test next)

Collaborations & Community

Develop collaboration concepts with creators, communities, and local partners
Build lightweight partner toolkits (assets, briefs, formats) that make it easy for others to co-create and share
Identify scalable “distribution levers” that expand reach without diluting brand

What you bring to the table

Brand Building: You’ve demonstrated the ability to build brands through content, not just campaigns.
Visual Taste: You have excellent visual taste and strong execution skills (design, editing; motion basics are helpful).
Creative Strategy: You bring strong skills in positioning, format development, channel thinking and distribution.
Data Literacy: You feel comfortable working with data and understand core social and paid creative performance metrics.
Hands-on Mentality: You move fast, are execution-focused and can ship work while raising the creative bar.
Copywriting: You write strong hooks, captions and series framing.
Editing: You craft short-form storytelling with a clear narrative flow.
Production: You handle creator briefing and direction for efficient content production.
Design: You develop social-first design and packaging (format setup, thumbnails/title cards, recognizability).
Performance Mindset: You work test-driven, iterate quickly and apply insights to improve creative output.
Football Culture: You bring an authentic understanding of sports/football culture, tone of voice and matchday dynamics.
Languages: You’re fluent in English. Fluency in German is a plus!

Bonus

Brand Building: Brand-building experience in a D2C or agency environment with clear, measurable outcomes
Motion Basics: Motion design / animation fundamentals (template-based, fast and scalable)
Paid Creative: Paid social creative experience (performance creatives, ad variants, hook testing)
Activation: On-ground activation experience (events/matchdays, local partner activations, on-site content)

Benefits

Be part of it from the start – Shape how Prematch grows and transforms amateur football.
Competitive salary – You’ll be paid fairly and transparently.
Employee participation (VSOP) — directly benefit from the company’s success.
Three cool offices in Cologne, Berlin, and London — true startup vibes to work and grow together. Want to visit another office? We support that too!
Remote work — depending on your distance to the office, you work 1–3 days a week onsite and the rest flexibly remote (working from home at the start and end of the week is quite popular ????) — whatever suits you best. Tech & Product roles sometimes offer 100% remote.
Remote, even from afar — Whether it’s a week of sunshine abroad or a few days with family — we allow flexible work from outside your usual location.
Team spirit — whether in the office or at home, we use cool tools and a virtual office to keep the team tightly connected.
Modern IT equipment — We provide the tools and devices you need to be productive.
27 vacation days per year — For your rest and to recharge. Plus special arrangements if you’re a parent, so you can better balance family and relaxation.
Team events at our locations — Whether after work in Cologne, Berlin, or London: we regularly bring teams together to connect and grow stronger.
Offsites with the whole team — Four days out of the daily grind with the entire team: trips, brainstorming, onsite collaboration, and real team spirit.

Still here? Sounds like a pretty good match.

Then let's not waste any time! All we need is your current CV. You can easily submit further information about yourself in our short application form. Lisa will then get in touch with you!

We can't wait to find out more about you!